The United States is the primary market for mango producers in Mexico and Latin America, with over 1.2 billion pounds (550,000 tons) consumed annually, valued at over $800 million. Per capita consumption has risen from 1.9 to 3.6 pounds per person from 2005 to 2023. The market is dominated by 'remnants', who value quality and flavor. Trends indicate continued growth in consumption, especially in fresh cut and organic mangoes. Quality brands like MANGO EMEX are key to continued success in the US market, along with promotion, marketing, and focusing on quality, food safety, sustainability, and innocuousness.