The article examines Italy's extensive network of wholesale markets, the largest in Europe, which faces challenges like fragmentation, outdated logistics, and limited operating hours, affecting efficiency and profitability. Recommendations for improvement include modernization, digitalization, and strategic investments to support small producers and enhance farmers' bargaining power. Additionally, it discusses the role of entities in metropolitan areas, particularly those near transport hubs, in managing multiple product sectors and implementing food plans. The distribution of sales has seen a slight increase in horeca and modern distribution, while traditional retail remains the largest share despite a slight decline.