The article highlights the rising fish prices across Russia, with significant increases in regions like St. Petersburg, Arkhangelsk, and Astrakhan due to factors such as fleet maintenance and fuel costs. Despite these challenges, some affordable fish options like blue whiting and herring remain. The article suggests that government support, similar to measures in the Far East, could help stabilize prices in other regions. Additionally, experts emphasize the need to boost fish consumption nationwide by developing the domestic market and creating new products, with collaboration between producers, the state, and society being crucial.