The prices of ST25 rice have increased due to the difficulty in growing this crop and the resulting low yield. The price of type 1 ST25 rice has risen from 27,000 VND/kg to 30,000 VND/kg, and type 2 from 25,000 VND/kg to 27,000 VND/kg. The price of ST25 rice in supermarkets ranges from 38,000 - 51,000 VND/kg depending on the brand and type. The increase in ST25 rice prices is expected to affect only the high-end segment of the domestic market, as only about 10% of the domestic population consumes this rice. The producer of Ong Cua Rice, Ho Quang, announced price increases in September due to the high production costs and unfavorable weather conditions leading to a decrease in rice supply.