Southwestern Bulgaria is experiencing extreme weather conditions and high irrigation costs, leading to a tripled price for apples and cherries this year. The region is also facing a decline in fruit production due to frost damage, with many farmers abandoning the industry and leaving their lands un cultivated. The situation is further complicated by the import of fruit from European countries, making it difficult for local producers to compete. The coming months are critical for the region as any increase in average daily temperatures could potentially save the fruit crops.