The global wine industry, including Chile, saw a significant decrease in exports in 2023, with a 21% drop in value and volume for the Chilean wine industry compared to 2022. This decline is largely due to younger consumers preferring lower alcohol or non-alcoholic products, and is most evident in wines with designation of origin. Other contributing factors include post-pandemic economic conditions, inflation, and lower overall wine consumption. China and Brazil were particularly affected by the decrease in Chilean exports. The industry is encouraged to adapt by better understanding consumer preferences and offering products such as non-alcoholic wines.