Wine South America projects growth in 2026

The next Wine South America, one of the main professional wine fairs in Latin America, already has a date set: it will be from May 12 to 14, 2026, in Bento Gonçalves (RS), the Brazilian capital of wine. The 2025 edition was historic, registering a 20% growth in the number of exhibiting brands, generating over R$ 100 million in business, and the presence of more than 7,000 buyers from all regions of Brazil and 19 countries, consolidating the fair as an essential business platform in the first semester. For 2026, the expectation is for even greater growth, with the expansion of participation by national and international wineries, in addition to the strengthening of the presence of importers. Portugal and Italy have confirmed their interest in expanding their spaces, Greece has already confirmed a larger presence than in 2025, and the Southern Cone - Argentina, Chile, and Uruguay - is expected to grow its traditional participation, highlighting the international reach of the fair ...