World Avocado Organisation launches consumer campaign in India

Published 2024년 8월 20일

Tridge summary

The World Avocado Organization (WAO) has initiated a 2024 campaign in India to promote the health benefits and culinary uses of avocados, following a successful 2023 campaign that significantly increased avocado consumption in the country. Supported by South African avocado growers, the campaign aims to further integrate avocados into Indian diets. South African growers view India as a promising new market, expanding their focus beyond Europe and the UK. WAO chair Zac Bard and SAAGA CEO Derek Donkin emphasize the potential for growth and increased demand as Indian consumers become more aware of avocados' nutritional value and versatility.

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Original content

The World Avocado Organization (WAO) a non-profit organisation which represents producers, exporters and importers of avocados from across the world, has launched a campaign in India to educate consumers and food businesses about the health benefits of regular avocado consumption and how to best use this fruit in varied Indian cuisines. The 2024 campaign follows a successful push in 2023 which the WAO said resulted in a significant boost in consumption across India. “We are delighted to bring the World Avocado Organisation’s campaign to India once again,” said WAO chair Zac Bard. “The India 2023 campaign created a lot of excitement and engagement. Avocado consumption across the country has seen a significant boost. We want to further build on this momentum.” The WAO said the campaign has been supported by South African avocado growers who have celebrated gaining trade access to India for avocados earlier this year. Derek Donkin CEO of South African Avocado Growers’ Association ...

Source: Fruitnet