The University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) is expanding the international distribution of its strawberry varieties, which are currently grown in over 70 countries and six continents. To facilitate this expansion, the UF/IFAS has hired Egyptian-American scientist Fahiem Elsayeed Elborai as the director of international outreach for its strawberry breeding program. Elborai's primary focus will be on expanding markets in the Middle East. He will also be responsible for connecting UF/IFAS researchers with growers worldwide to introduce the program and open new markets in developing countries.