China: Branding kicks off the first shot of seed industry revitalization in Xinjiang Changji
China
Published Oct 27, 2021
Tridge summary
"A seed can change a world". From the central government's proposal to win the seed industry's turnaround to the deployment and promotion of the seed industry's revitalization, the security of seed sources has been raised to a strategic height related to national security. In the new stage of development, how to win the seed industry with high quality The industry is turning around? Recently, reporters have observed that some places have set their sights on the construction of regional public brands.
Original content
On October 23, at the 13th China International Seed Industry Expo and the 18th National Seed Information Exchange and Product Fair, a series of beautiful "rainbow bars" made people shine, this is from Xinjiang" "Changji Corn Seed" regional public brand promotion. In the afternoon, the Changji Municipal People's Government held a grand brand strategy conference for the "Changji Corn Seed" brand, and held an award ceremony for the top ten seed corporate brands and top ten best-selling varieties in the country. To △The beautiful rainbow landscape on the National Seed "Double Fair" Nowadays, it is not uncommon to create a regional public brand of agricultural products, but it is rare to create a regional public brand of seed. Why did Xinjiang Changji take the lead in "eating crabs"? What are the inspirations for promoting the revitalization of the seed industry? The reporter came to Changji to "solve problems". Brand leads the high-quality development of the seed ...
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