The South American Federation of Yerba Mate Producers has been established by growers from Argentina, Brazil, and Paraguay to protect, promote, and globally disseminate their activity. The federation, led by Nelson Dalcolmo of the National Institute of Yerba Mate (INYM) for the first three years, aims to highlight the value of mate as a natural and healthy food in the global market. Their main agenda includes product innovation and worldwide promotion of yerba mate to penetrate new markets.