Pre-launch event for HENKIV®. Photo courtesy of Yuhan Healthy Life. Yuhan Healthy Life (CEO Son Jeong-soo) held a pre-launch event for the deer antler enzyme hydrolysate extract "HENKIV®" in Seoul last day 15, and engaged with New Origin VIP customers to strengthen the brand's fandom. This event is a venue to introduce "HENKIV" before its official release in June, inviting Dawn Bennet, the Ambassador of New Zealand to Korea, as well as officials from the Deer Industry New Zealand (DINZ), academic experts, major distribution company officials, and long-time New Origin supporters as VIP customers to share the authenticity and 10-year development history of the brand. On-site, the scientific achievements of "HENKIV," a deer antler ingredient officially recognized by the Ministry of Food and Drug Safety for its "immune enhancement" functionality, were introduced in detail. The event also shared the 10-year development history of HENKIV and operated an experience zone to allow participants to experience the product before its official release, conveying the brand's aspiration for premium value. Rhys Griffiths, CEO of DINZ, who attended the event, said, "The dedication shown by the Yuhan Healthy Life team over the past 10 years will become a sustainable success story for both New Zealand farmers and Korean consumers," and conveyed the credibility of the partnership to New Origin customers. Son Jeong-soo, CEO of Yuhan Healthy Life, said at the opening ceremony, "Today's event is a declaration of the great fruit of running towards the single goal of 'scientifically proven functional deer antler' over the past 10 years," and "I offer my deepest gratitude to the VIP customers who have taken time out of their busy schedules to celebrate the first step of HENKIV." He continued, "HENKIV, which embodies Yuhan's honest belief in not compromising on quality, will be enjoyed by customers..."