The article highlights the growing trend among Indians towards consuming exotic and rare fruits, as reported by JD Mart, a new B2B platform by Just Dial. Despite bananas and apples being the favorite fruits, there has been a 96% year-on-year (YOY) increase in demand for exotic fruits like kiwi, dragon, passion, and durian. The demand for organic vegetables is also on the rise, especially in Tier-II cities. The article also notes that bananas and apples account for nearly 40% of the overall searches in the fruits and vegetable category, while exotic fruits have seen a surge in popularity in both Tier-I and Tier-II cities.