Peru: Blueberries are entering a new stage of maturation in the market

Published Jul 11, 2023

Tridge summary

Peru is the leading exporter of blueberries worldwide, with shipments reaching US$1,351 million in 2022. However, the global blueberry industry has seen a contraction in 2022, leading to a difficult scenario. The growth rate in value is lower than the quantity, resulting in price contraction. To maintain competitiveness, Peru needs to boost consumption and demand through marketing efforts.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

(Agraria.pe) The blueberry industry worldwide has contracted in 2022, despite previous years of constant evolution. It is in this context that the CEO - Commercial Director of Fluctuant, David Sandoval, carried out a complete analysis of the market. Sandoval indicated that Peru is the main exporter of blueberries worldwide with shipments of US$1,351 million in 2022. In second place is the Netherlands with US$548 million in 2022; In third place is Chile with US$ 509 million in 2022, followed by Spain and the United States. From the point of view of economic indicators, he specified that "we are a country that is a clear exporter of blueberries. The quantity that has been exported was 273 thousand tons and the unit value per ton has been US$ 4,947 on average”. Regarding the growth rate, Peru has presented 25% annual growth in the last five years, versus 37% in quantity in the same period. In this regard, Sandoval mentioned that “the theory says that when the growth rate in value is ...

Source: Agraria