The Peruvian mango industry sets its sights on internationalization and a native brand

By: Francisco Seva Rivadulla, international agri-food journalist (Agraria.pe) The Peruvian mango industry is growing constantly and acquiring great international relevance, in markets as important as the United States and Europe, as well as in others as promising as Japan. Peruvian mangoes have been positioning themselves in a privileged way in foreign markets through a strategy based on extraordinary quality and, especially, very consolidated distribution channels. However, the Peruvian mango sector has to face a set of challenges that I will detail below: * Optimize logistics to make Peruvian mango shipments more efficient, especially to the European Union. * Strengthen exports of Peruvian mangoes to the Japanese market, whose consumers especially value the excellent quality of Peruvian fruits. * Urgent need to create a true Brand Image for the Peruvian mango, working on the creation of a native quality brand, which allows Peruvian mangoes to be ...