Italian wine is losing ground in the United States, which however remains the largest market

Accentuated destocking (disposal of warehouse stocks), monetary tightening by the Fed and greater attention to healthy consumption lead to a setback for sales of European and Italian wine in the United States. And this despite the fact that the USA has, despite everything, confirmed itself as the main market in the world for wine in 2023. This is what emerges from the Report dedicated to the North American market, and therefore the USA and Canada, developed by Wine Monitor, the observatory of Nomisma dedicated to the main global wine trends. In 2023, the USA confirmed itself as the first country in the world for total wine consumption with over 30 million hectoliters, although slightly decreasing compared to previous years. The United States is also the main world importer, with a value of wine purchases from abroad exceeding 6 billion euros (down 11% compared to 2022). And in this scenario, Italy continues to play a leading role, confirming itself as one of the main suppliers of ...