This rugged and difficult mountain range was in past centuries the nest of bandits and political fugitives. To avoid such a situation, Carlos III promulgated a law in which whoever indicated a piece of land in Sierra Morena, dismantled it and planted olive trees, would become its owner.
Many people who were attracted by the illusion of having their own goods were dedicated to such arduous work. But the lack of economic resources forced them to work not only on their land, but also for others, in exchange for a wage to survive. In this situation, they only had the night to carry out this hard work, and that is why our brand receives this name "Olivar de la Luna" in tribute to those who, with their effort, offer us today the opportunity to continue working and collecting the fruit of these olives.