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Australia loses its top spot as Japan’s beef supplier, but remains optimistic

Published Nov 4, 2021
Australia has lost its place as Japan’s number one beef supplier with cattle farmers rebuilding their herds, leaving the door open for the US to slip into the top spot. Only 3 years ago, Japan bought more than half of their bovine meat (fresh and chilled, and frozen) from Australia. However, after the first 8 months of 2021, Australia is now in second place, at 40,7%, with the US overtaking them at 40.8%. After the drought through 2017 to 2020 forced farmers to sell more animals for slaughter, most of them are now holding back breeding animals in order to replenish their herds, meaning fewer cattle are going to the beef industry. Australia’s export of beef and veal for the first 10 months of 2021, was only 734,908 MT, 16% lower than for the same period in 2020. However, Australia could again eye the number one spot on Japan’s supplier list as the industry is forecast to expand after the rebuilding phase winds down.

Japan turning to the US

Japan, the world’s 4th largest importer of bovine meat (fresh and chilled, and frozen), has been a consistent purchaser, importing around 580,000 MT per year and with imports slowly creeping upwards. With the disruptions caused by COVID19, its imports in 2020 dropped slightly to 600,396 MT, from 615,390 MT in 2019. The first 8 months of 2021 were also slightly lower than the same period last year, at 390,640 MT versus 2020’s 406,475 MT. While there is nothing spectacular happening in terms of the volume of Japanese bovine meat imports, the composition of these imports is changing, swinging away from Australia, in favor of the US. Ten years ago, Japan bought 65% of their bovine meat from Australia. So far this year, it is only a pinch more than 40%.


Source: ITC Trade Map, DAWE Australia

Fewer cattle up for slaughter

Australian cattle farmers are rebuilding their herds, after liquidating large amounts following the drought which was broken early in 2020. Dry conditions between 2017 and early 2020 forced many cattle farmers to put more cattle up for sale, consequently increasing beef exports between 2017 and 2019. With conditions returning to what is deemed normal in Australia, these cattle farmers are now rebuilding their herds. This means more cattle are being kept as breeding animals, and fewer are going to market, resulting in lower supply of beef coming from the land down under. 2020 bovine meat exports were only 1.14 million MT, from 1.33 million MT in 2019 and 1.20 million MT the 5-year average. Beef exports in the first 10 months of 2021 continued to be well below previous years. According to Australia’s Department of Agriculture, Water, and the Environment (DAWE), exports for the first 10 months of 2021 were only 734,908 MT, compared to 874,418 MT for the same period in 2020.


Source: ITC Trade Map, DAWE Australia

The US overtook Australia in Japan and South Korea, but China still opting for Australian beef

The mediocre exports from Australia reported for September and October means the USA will most likely be Japan’s top supplier for the rest of 2021. In Korea, the US already overtook Australia as the number one bovine meat supplier back in 2017. In 2020 the US provided 55% of Korea’s fresh and chilled, and frozen bovine meat, compared to Australia’s 37%. This is almost a complete reversal from 5 years ago when Australia supplied 57% and the US 36%. As far as China Mainland, Taiwan, and Hong Kong are concerned, Australia exported 285,233 MT of bovine meat in 2020, far more than the 158,662 MT by the US. However, combined, Australia and the US only make up 17% of China’s total bovine meat imports, with Brazil by far the largest supplier.


Source: ITC Trade Map

Australian cattle farmers optimistic about the future

While cattle exports have been slow in the first 8 months of 2021, cattle farmers are optimistic about the future of Australian beef. Cattle production is forecast to expand when farmers have rebuilt their herds, which should lead to an increase in beef production. Overall demand from Japan and Korea will most likely remain steady, meaning competition between Australia and the US will be fierce in these markets. Demand from China is unpredictable but could shape the dynamics of both the Australian and the US beef industries. China bought only 11% and 6% of their bovine meat in 2020 from Australia and the US respectively, with the bulk coming from Brazil. However, as demand for higher-quality beef increases, demand could swing to the US and Australia.


Source: ITC Trade Map

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