Olive oil, the Spanish product with the best reputation in the Panamanian market

Spain is the main supplier country of this product, responsible for 75% of imports in 2019, followed by Italian oils that also enjoy a very good reputation, although their presence in the country is much smaller. The classic format is in bottles of 500 or 250 ml., And can be found in supermarkets, gourmet and convenience stores. The Horeca channel, for its part, uses it within its preparations. The deciding factor when buying oil is the price since, being an imported product, its price is high and only those households with higher incomes choose to purchase it. The brand, although to a lesser extent, also contributes to the purchase choice, the most consumed being those that have been on the market the longest, such as Carbonell, La Española and Borges. Although the origin of the product is not considered a relevant factor, ICEX highlights that in 2018 74% of the virgin olive oil imported in Panama came from Spain, which reaffirms ...