Weekly Product Updates

W39: Blueberry Update

Fresh Blueberry
Morocco
Published Oct 6, 2023
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In W39 in the blueberry landscape, Peru's blueberry exports for the 2023/24 campaign are expected to decrease significantly, with estimates ranging from 10% to 35%, compared to the previous campaign, due to atypical climate conditions caused by the El Niño phenomenon. While the Association of Blueberry Producers of Peru (Proarándanos) initially projected a 10% to 15% drop, some experts predict a more substantial decline. However, higher blueberry prices, reaching USD 10 to 12 per kilogram (kg), may compensate for the volume reduction and benefit agro-industrial companies financially. Quality and price stability are becoming more important than sheer volume for Peruvian exporters in the blueberry market.

Furthermore, during W39, the Peruvian blueberry campaign faced significant challenges, with shipments down by 65% compared to the same week in 2022, totaling 7.95 thousand tons. So far in the 2023/24 season, total shipments amount to 57.49 thousand tons, marking a 51% decrease compared to the previous campaign. The United States (US) remains the primary destination, receiving 56% of the shipments, followed by the Netherlands at 26% and China at 6%. Despite maintaining similar destination numbers, the reduced purchase volume reflects the ongoing difficulties in the blueberry market.

In Puebla, Mexico, merchants in municipal markets are preparing for the fall-winter season, offering a variety of fruits such as blueberries. These fruits are expected to increase sales during the traditional offering of El Día de Muertos on November 2, with prices possibly rising by up to 30%. However, sales are forecasted to surge by up to 50% between October 26 and November 2, with October 28 and November 2 being the peak days.

Morocco aims to become a major player in the blueberry industry, with plans to export 100 thousand metric tons (mt) of blueberries by 2030. Recent data shared during the XXVII International Blueberry Seminar revealed that Morocco's blueberry acreage increased by 800 hectares (ha) during the last season, reaching 4.8 thousand ha. The country is targeting 6 thousand cultivated hectares by 2030 to achieve its production goal. In 2022, Morocco exported 53 thousand mt of fresh blueberries, making it the world's fourth-largest exporter in this category, after Peru, Chile, and Spain.

India is taking steps to reduce tariffs on various American products, including blueberries and cranberries, as part of a resolution to trade disputes at the World Trade Organization (WTO). The reduction in tariffs is forecasted to expand economic opportunities for American producers and level the playing field for blueberry growers, who have faced a 30% tariff in India. The announcement came during President Joe Biden's meeting with Prime Minister Narendra Modi in New Delhi ahead of the G20 Leaders Summit, and industry associations like the North American Blueberry Council (NABC) have welcomed the decision.

Lastly, the United Kingdom (UK) is actively working to promote economic cooperation with Zimbabwe, focusing on increasing trade and investment. The UK is particularly interested in supporting Zimbabwean exports of horticultural products, including blueberries and peas, to provide more choices for UK consumers. 

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