News

Blueberry market in Poland

Fresh Blueberry
Fruits
Poland
Market & Price Trends
Published Feb 26, 2024

Tridge summary

In 2022, Poland produced over 55,000 tons of blueberries, with projections for 2023 reaching 67.5 thousand tons, despite challenges such as high labor costs and employee shortages. The demand for blueberries is on the rise, with 56% of the Polish population consuming them in 2023. The berries are sold through various channels including direct sales, online stores, and intermediaries. Poland has emerged as a global hub for blueberry consumption, with 83% of households purchasing blueberries.
Disclaimer: The above summary was generated by a state-of-the-art LLM model and is intended for informational purposes only. It is recommended that readers refer to the original article for more context.

Original content

In 2022, domestic growers produced over 55,000. tons of blueberries, and for 2023 production was already estimated at 67.5 thousand tons! Of all berries, only blueberry production is increasing. Declines are expected for strawberries, raspberries, currants and gooseberries (this trend has been visible for several years). However, as in any fruit production, growers also encounter a number of obstacles in blueberry production. Mainly they are: • high labor costs; • shortage of employees; • limited possibilities of fruit management; • overproduction in some years and, consequently, • low sales price, which does not cover production costs. Fortunately, blueberries are still a desirable product on the market. Kantar's research conducted for several years shows that the demand for blueberries is growing. In 2020, 45% of the population ate blueberries, while in 2023 it was 56% of Poles. Distribution of berries The first common sales channel for blueberries is the direct sale of dessert ...
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