China: Color marketing enters the food industry; is it possible to rely on appearance alone?
China
Published Sep 14, 2021
Tridge summary
In recent years, color has gradually become a selling point for food businesses, and color marketing has also become a differentiated sales strategy to attract consumers. However, in terms of taste, some products are not as pleasant as colors, and some bright colors may not come from sources. So healthy. Experts pointed out that the food industry should put safety and quality first in the development process.
Original content
Pink "sakura instant noodles", purple "starry sky grape fruit tea", light blue "blue coconut latte", green "Thai lemon tea"... In recent years, color has gradually become a selling point for food businesses. Color Marketing is a way of matching products and packaging with appropriate colors to attract consumers' attention. Then, when color marketing enters the food industry, what are the issues worthy of consumers' attention? Recently, the author conducted an investigation on this. Color marketing in the food industry Meituan data shows that a blue cold drink of a certain coffee brand has the highest sales volume among products of the same type. According to employees of the brand, when the sales of this blue cold drink are most prosperous, it will be sold out at around 4 o'clock in the afternoon every day. Among similar products, the green-based avocado-flavored cold drinks are also ranked high in sales. "I bought this drink not only because of its taste, but also because of its ...
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