Italy: Condiments and oil blends erode added value and deceive consumers, convene the supply chain table immediately

Olive Oil

Italy

Regulation & Compliances

Published Oct 5, 2023

Tridge summary

The Italian olive oil market is flooded with alternative products to extra virgin oil, such as blends and condiments. These products often have misleading labels and engage in unfair competition with genuine Italian extra virgin olive oil. Italia Olivicola is calling for stricter regulations to ensure transparency and protect consumers and producers in the olive oil supply chain.

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Original content

On the Italian olive oil market there is a proliferation of alternative products to extra virgin marketed in the category of blends and the more recent category of so-called condiments. These products compete in competition that is not always fair and transparent with Italian extra virgin olive oil and sometimes have labels that are misleading and do not correctly inform the consumer. Italia Olivicola believes it is necessary to re-establish conditions of full legality in the vegetable oil supply chain and to combat deceptive commercial practices which are sometimes implemented in contravention of European and national standards on labelling. In this regard, we believe it is necessary to remember that community regulations protect producers and consumers of olive oil, establishing specific rules for the legal denomination and for the protection of the purity of this important agricultural product. In particular, we point out the marketing of so-called condiments which are in fact ...

Source: Agricolae