Quality and Internationalization: Strategies for commercial success of Brazilian mango

Fresh Mango

Fruits

Brazil

Market & Price Trends

Innovation & Technology

Published Mar 28, 2024

Tridge summary

The Brazilian mango industry has achieved a historic high in exports in 2023, generating nearly 315 million dollars, a significant increase from the previous record in 2021. This growth is attributed to the industry's focus on quality, internationalization, and the expansion of mango varieties appealing to international markets, especially in North America, Europe, and Asia. Despite facing challenges such as high costs and low sales prices, the industry remains optimistic, aiming to produce higher brix degree fruits and promoting fibre-free varieties like Kent and Keitt. Efforts to create a native quality mark for Brazilian mango and initiatives in environmental management are enhancing the global competitiveness of Brazilian mangoes. The National Mango Board's marketing programs in the United States have also played a crucial role in increasing demand for mangoes, contributing to the sector's success.

Disclaimer: The above summary was generated by a state-of-the-art LLM model and is intended for informational purposes only. It is recommended that readers refer to the original article for more context.

Original content

By: Francisco Seva Rivadulla, international agri-food journalist (Agraria.pe) The Brazilian mango enjoys a magnificent commercial position in international markets due to its successful strategy based on quality and internationalization. To learn more about the growth of this industry, we have learned the opinion of agronomist Ana Emília Medeiros, manager of the firm Agrobras, a family business dedicated to mango and table grapes, located in the São Francisco Valley in Petrolina (Brazil). ). According to Ana Emília Medeiros, “the Brazilian sector, as in general, has gone through great difficulties in the last three years. We were working with very high prices for imported fertilizers, packaging and freight prices were also very high, and we had very low sales prices for the United States and European markets. So this year is very important for the Brazilian mango, because for the first time, we are having space and very good prices. “We are very happy, it is our year of mango ...

Source: Agraria