Retail price cuts also a concern for EU dairy farmers

Dairy

Ireland

Germany

Published Jun 29, 2023

Tridge summary

The European Milk Board (EMB) has expressed concern over the low prices of dairy products in EU retailers, following similar concerns expressed by Irish dairy farmers. German dairy farmer Elmar Hannen, a member of the EMB, highlighted the price reduction of butter in particular, stating that retail chains rely on price reductions for milk products in their advertising. Hannen emphasized the need for analysis of price fluctuations by retailers and careful monitoring of the market, as well as the activation of voluntary production reduction at the EU level to restore market balance.

Disclaimer: The above summary was generated by a state-of-the-art LLM model and is intended for informational purposes only. It is recommended that readers refer to the original article for more context.

Original content

The recent cut in prices for dairy produce on the retail end of the supply chain generated significant concern among Irish dairy farmers, but the phenomenon is not exclusive to Ireland, it appears. This week, the European Milk Board (EMB) – an umbrella group of EU dairy farmer organisations – also expressed its concern over “rock-bottom” prices for some dairy products among EU retailers. German dairy farmer Elmar Hannen, and member of the board of the EMB, said: “Some prices are sinking again and it is often surprising how quickly things can change, especially when it comes to supermarkets. “For example, let’s look at butter. A well-known supermarket chain is attempting to attract customers with their rock-bottom bargain price €1.59 for a pack of butter. Competitors are also following this trend. “Retail chains permanently rely on price reductions for milk products when it comes to advertising. The price for butter at the end of last year was almost €1 higher,” Hannen added. The ...

Source: AgriLand