Russians bought more tea in the second quarter of this year, reducing interest in coffee

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Published Aug 9, 2023

Tridge summary

According to a joint study by SberMarketing and Index Check, Russians bought more tea in the second quarter of this year compared to the same period last year, while coffee sales declined. Instant and ground coffee purchases also decreased. However, the demand for coffee remains, especially among residents of megacities who are increasingly ordering online. Black tea is the most popular among Russians, followed by green tea, fruit tea, bergamot tea, and Ceylon tea, with taste preferences remaining unchanged over the year.

Disclaimer: The above summary was generated by a state-of-the-art LLM model and is intended for informational purposes only. It is recommended that readers refer to the original article for more context.

Original content

In the second quarter of this year, Russians began to buy more tea than in April-June last year, while coffee sales declined, according to a joint study by SberMarketing and Index Check. "According to the analytical resource Check Index of the OFD Platform, in the second quarter of 2023, tea began to be bought 6% more often, and the average check increased by 5% and amounted to 194 rubles, compared to the second quarter of last year. Number coffee sales decreased by 8%, but the average bill increased by 22%, to 476 rubles," the study says. At the same time, instant coffee began to be bought less by 6%, ground — by 8%. However, the largest volume of purchases in the second quarter of this year fell on instant and ground coffee. Sales of coffee beans decreased by 12%, coffee capsules - by 17%. According to the experts of "Index Check", the decline in coffee sales is mainly due to the high base of last year's sales. “At the same time, in the first half of 2023, there was no increase ...

Source: Kvedomosti