In W39 in the macadamia landscape, the global macadamia market is forecasted to experience significant growth between 2023 and 2030, with steady growth observed in 2022. The market is projected to reach USD 3.7 billion by 2028, growing at a compound annual growth rate (CAGR) of 4.8% during the forecast period.
This growth was due to various factors, including the impact of the COVID-19 pandemic and the Russia-Ukraine War. The key regions leading the macadamia market are the United States (US), Canada, Germany, United Kingdom (UK), China, Japan, Brazil, Argentina, Saudi Arabia and the United Arab Emirates (UAE).
United States (US) senator Tommy Tuberville introduced S.2786, the Farmers Market Expansion Act, to address the exclusion of nutritious tree nuts, including macadamia nuts, almonds, pecans, walnuts, pistachios, and hazelnuts, from the United States Department of Agriculture’s Senior Farmers Market Nutrition Program (SFMNP). The exclusion of tree nuts has led to reduced revenue for growers, impacting their ability to cover production costs. The proposed legislation aims to make tree nuts eligible for purchase through SFMNP coupons at farmers' markets, farm stands, and within community-supported agriculture (CSA) boxes, benefiting both growers and SFMNP-eligible seniors.