Bao Yen district in Lao Cai province is a major contributor to Vietnam's cinnamon production, with 23,500 hectares cultivating half of the province's total area. The district's production results in a revenue of over 1,200 billion VND annually, providing a significant source of income for local farmers. Despite its current success, the district is looking to enhance the value of its cinnamon by moving towards organic cultivation, improving processing capabilities, and establishing its brand. Only a few businesses have invested in deep processing of cinnamon products, with plans for more investment. The province has approved a 60 billion VND investment for a cinnamon essential oil processing plant and expects more investment in the sector, indicating a positive outlook for the future of Bao Yen cinnamon.