Classification
Product TypeProcessed Food
Product FormBottled (Still Wine)
Industry PositionPackaged Alcoholic Beverage
Market
Still wine in Indonesia is an import-dependent, tightly regulated alcoholic beverage category. Still wine typically falls under Group B (5–20% ethanol) under Ministry of Trade controls on alcoholic beverages. Alcoholic beverages (including imports) are subject to excise with tariff determination and excise-stamp (pita cukai) requirements administered by Customs and Excise. BPOM safety/quality standards and Indonesia’s halal-assurance regime (including clear non-halal information for non-halal products) materially affect labeling and go-to-market execution.
Market RoleImport-dependent consumer market (net importer)
Domestic RoleNiche consumer product sold through regulated and licensed channels, with demand concentrated in urban and tourism-linked on-trade and selected off-trade outlets.
Risks
Regulatory Compliance HighImport, excise, distribution, and retail of alcoholic beverages are heavily controlled, and local governments can restrict circulation; non-compliance (e.g., missing/incorrect licensing, excise-stamp issues, or non-conforming labeling) can block market access, trigger seizure, and disrupt sales.Route product through properly licensed importers/distributors; confirm HS-specific requirements in INSW (LARTAS); complete BPOM standard compliance and excise-stamp procedures; map sub-national restrictions before distribution.
Tax And Excise MediumExcise tariff structures and administrative requirements materially affect landed cost and retail price; changes in excise policy or classification determinations can rapidly shift commercial viability for specific SKUs.Pre-check excise classification/tariff determination pathways with Customs and Excise; maintain pricing buffers and SKU portfolio flexibility.
Logistics MediumBottled wine is heavy and breakage-prone, and tropical temperature exposure can degrade quality and labels; freight-rate volatility can increase landed costs and reduce competitiveness.Use robust protective packaging, enforce storage temperature discipline, and contract freight with contingency options for peak-season disruption.
Food Safety MediumIllicit or counterfeit alcohol in informal channels can create consumer-safety incidents and reputational spillovers for the category, increasing scrutiny and enforcement risk for legitimate operators.Sell only through licensed channels; maintain documentation, lot traceability, and supplier QA; support authenticity checks aligned with excise-stamp controls.
Sustainability- Glass packaging waste and recycling constraints (breakage, collection, and disposal challenges)
- Emissions footprint associated with long-distance shipment of bottled beverages
Labor & Social- High social and political sensitivity around alcohol regulation in a predominantly Muslim country; policy changes and sub-national restrictions can occur.
- Illicit alcohol circulation presents public-health and reputational risks, particularly where non-compliant products bypass formal controls.
Standards- HACCP
- ISO 22000
- FSSC 22000
- BRCGS Food Safety
FAQ
How is still wine classified under Indonesia’s alcoholic beverage group system?Under Ministry of Trade controls on alcoholic beverages, drinks are grouped by ethanol content. Still wine typically falls into Group B because it commonly contains more than 5% up to 20% alcohol.
Does imported still wine face excise requirements in Indonesia?Yes. Indonesia’s Customs and Excise authority states that excise applies to alcoholic beverages (MMEA) for both domestic production and imports, with excise tariffs and related procedures governing how the excise is determined and evidenced (including excise-stamp administration).
Can non-halal products such as alcoholic beverages circulate in Indonesia under the halal assurance framework?BPJPH has stated that non-halal products may still be produced and distributed, but they should carry clear information indicating the product is not halal, in line with Indonesia’s halal assurance rules.