Retail Intelligence Mini Report: Instant Noodle Apr-25

Industry News: In an attempt to address chronic diseases via healthier eating, Singapore will mandate Nutri-Grade labels for salt, sauces, seasonings, and instant noodles by mid-2027, as announced by the Health Minister on April 6, 2025. Products will be graded A-D, with D indicating the least healthy options based on sodium, sugar, or saturated fat levels. Furthermore, D-grade items will also face advertising restrictions. This policy targets issues highlighted by the 2022 National Nutrition Survey, which for example found that 90% of Singaporeans exceed recommended daily sodium limits. Currently, 40% of salt, sauces, seasonings, instant noodles and cooking oils fall into the D-grade category. The labeling mandate is expected to significantly impact high-sodium items like instant noodles.

Noteworthy Products: In the US, the Lucky Me! Pancit Canton Ramen Noodles Kalamansi Flavor 60g x 6 is noteworthy due to its Kalamansi Flavor, a citrus flavor profile which is a cross between lemon, tangerine, and passionfruit. Furthermore, every pack of six noodles comes with two sets of BWS bamboo chopsticks which adds convenience for consumers who do not have these utensils at home.