Vietnam: 100 tons of lychee will be exported to Australia

Published 2021년 5월 18일

Tridge summary

The Vietnam Trade Office in Australia has successfully organized the import of approximately 100 tons of lychees from Vietnam to Australia, with deliveries scheduled for states like South Australia and Western Australia, with plans to expand to other states. This initiative is part of a broader strategy to enhance the consumption and branding of Vietnamese lychees in Australia, complete with marketing campaigns, promotions, and customs clearance proposals. Despite challenges like high air freight costs and sea transportation issues due to COVID-19, Vietnamese lychee exports to Australia surged by 188% in 2020 compared to 2019, underscoring the fruit's popularity in the Australian market. The trade office acknowledges the importance of ongoing promotional efforts and overcomes obstacles such as consumer unfamiliarity with the fruit's appearance after irradiation to ensure the success of this year's export season.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The Vietnam Trade Office in Australia (Ministry of Industry and Trade) said that in the past week, the Trade Office has worked with lychee importers to agree on a plan to import about 100 tons of lychee from Vietnam to the states of South Australia. and Western Australia. For the remaining states, the Trade Office is continuing to connect trade, based on the shipping situation. The deal will continue to implement the Program to build a brand and promote the consumption of Vietnamese litchi in Australia in 2021 with specific contents such as connecting trade continuously throughout the litchi season and appointing staff to coordinate the removal of Vietnamese lychees. remove difficulties caused by import procedures in Australia (if any). To promote and orient consumers to familiarize themselves with the color of litchi fruit turning yellow due to irradiation; Implement demand-stimulating advertising in consumption areas such as: advertising on social networks, stores, supermarkets ...

Source: Vietnambiz