UK: 42% of consumers unsure if nutrition claims are correct, especially in terms of negative health claims to meat and dairy

Published 2022년 1월 11일

Tridge summary

A recent study by the Agricultural and Horticultural Development Board (AHDB) in the UK has revealed that while 55% of consumers prioritize health when choosing food, only 28% of their food and drink servings are chosen for health reasons. The study found that enjoyment and practicality are the main factors influencing food consumption. The research also highlighted that 64% of consumers believe that eating healthy is more expensive, and there is confusion about nutrition claims with the constant changing advice and misinformation, particularly regarding red meat and dairy. The study was conducted against the backdrop of the pandemic, which has led to an increase in calorie intake for most households due to more takeout food. However, the study also identified opportunities to promote healthier food options, including red meat and dairy, for those working from home and those facing financial pressures.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Research carried out in the United Kingdom reveals some of the barriers that are being presented in today's world to maintaining a healthy diet. Today consumers are changing the way they think about some foods. The TheCattleSite portal explains that according to a study by the Agricultural and Horticultural Development Board (AHDB), when choosing what to eat, 55% of consumers affirm that health is important. However, only 28% of total food and drink servings are chosen for health reasons, with enjoyment (78%) and practicality (56%) being the main driving factors behind the food and drink they consume. (Read: Nutritional contributions of meat and milk from grass-fed cattle would be higher) The report by Rachel Rose, consumer information analyst at AHDB, states that 64% of consumers agree that eating healthy is more expensive. Therefore, offering a good value for money to the consumer is vital, since price is a key factor behind what is consumed. Additionally, earlier AHDB research ...

Source: MXContexto