The Erbaa narince vineyard leaves, a unique product with a distinct aroma and delicate structure, have become a significant economic contributor to the region, generating an annual income of 90 million TL. These leaves, used in Turkish cuisine and exported to 15 countries, particularly Europe, have seen a price increase due to their increased demand and geographical indication. The production is concentrated in around 20 villages and provides employment for about 8-10 thousand people. There are plans to increase production capacity and added value to further boost the local economy.