A report reveals how many times a week Argentines drink wine

Argentines consume wine on average at least three times a week, less than in recent years, but without sacrificing quality, in a context of sharp price increases, according to a study carried out by a specialized consultancy. In its X-ray of the Argentine Wine Consumer, the Stg Consultant remarked that the current situation forces the main wineries to differentiate themselves in order to position themselves in the market. "We are in a year in which differentiation and communication strategy are vital for wineries when it comes to being able to position themselves and be considered by a wine consumer who today stands out for planning their purchases," explained Dolores Lavaque, general director of Consulting Stg. When asked by Télam about whether wine consumers perceive a reduction in the volume consumed in recent years, Lavaque explained that "through this study we cannot say it in a linear way." "But, in the sum of studies, it is denoted that the 'heavy consumers' (large ...