The Brazilian Association of Meat Exporters (Abiec) has concluded its participation in the Gulfood fair in Dubai with success, following the signing of new deals and bolstering the perception of Brazilian beef in the Arab market. The fair, held in partnership with Apex-Brasil and 19 other companies, resulted in agreements worth US$ 52.5 million and anticipates additional deals of US$ 400.32 million in the near future. Abiec also signed a memorandum of understanding to increase Halal exports and launched the Halal do Brasil project, aimed at enhancing the production and export of Halal products, highlighting the potential of Brazilian meat in the Arab market.