Alarm: Market threats to the Bulgarian fruit harvest

The article highlights the significant challenges faced by agricultural producers in Bulgaria, particularly in the Silistra region, due to the anticipated good harvest of cherries, apricots, and plums, which is expected to be mirrored in other European countries. This surplus, along with the influx of fruits from Greece and other neighboring countries, is likely to result in a decrease in prices and potentially displace local producers. Adding to the challenges, producers are experiencing increased costs and a lack of pollination, leading to concerns about massive losses and an inability to sell their produce. To address these issues, the article advocates for a comprehensive approach that includes urgently implementing market measures, forming more organized farmers' associations to enhance market competition, and investing in infrastructure to improve market access and export capabilities. The author stresses the importance of the state playing a proactive role in supporting the sector to ensure the sustainability of agricultural businesses.