The article highlights the growing trends in the global fruit and vegetable market, with avocado and blueberries leading the charge in terms of sales growth. Other fruits like banana, sweet cherry, and raspberry also contribute significantly to the market's dynamics. Conversely, there's a decline in the global trade of almonds, apples, garlic, and dried apricots, despite stable consumption levels, indicating potential price pressures in these segments. For producers in Tajikistan, the article offers investment strategies by pointing out lucrative market niches such as the production of frozen and dried fruit and vegetables, year-round fresh berry cultivation, and the cultivation of premium quality cherries and nuts. It also stresses the importance of independent expertise in business planning and underscores the costs involved in product refinement and marketing.