The 2023 Economic Outlook for Irish Agriculture report by Teagasc has warned that a shift in consumer preference in the UK towards British beef could negatively impact the Irish beef industry in 2023. The report highlighted a decrease in beef retail consumption in the UK and a rise in consumer prices for sirloin/rump steak, which could positively affect the Irish beef sector, given its dependence on UK exports. However, the industry needs to diversify its markets as the UK's share of Irish beef exports has declined in recent years. The report also mentioned an increase in consumer prices for beef across the EU, especially in France and Germany, which could provide new opportunities for the Irish beef sector.