In Belgium, the Walloon organic sector is already a well-developed market

In 2020, Belgium saw a 13.5% increase in consumer spending on organic products, totaling 890 million euros. This growth was more pronounced in Wallonia than in Flanders, with per capita spending being nearly twice as high in the former region. Health concerns were the primary factor driving organic purchases in Wallonia, whereas environmental issues were more important in the Netherlands. The market share of fresh organic food products in Belgium remained steady at 3.4%, with Wallonia showing a higher share of 4.9%. The average price of organic products was 30-33% higher than conventional products. The sales channels for organic products in Wallonia have shifted towards hard discount and specialized organic stores, while traditional supermarkets have seen a decline in market share. However, Wallonia is experiencing overproduction in several sectors, leading to increased price negotiation and quality demands. Organic farming in Wallonia already covers 12% of the agricultural area and 15% of the farms, accounting for 91% of Belgium's organic farming.