Italy: Berries are more and more in demand, but a change of gear is needed

Published 2021년 9월 8일

Tridge summary

The inaugural Italian Berry Day at Macfrut in Rimini highlighted the dynamic growth of the small fruits sector, especially blueberries, with a 26.3% increase in Europe despite a slight overall decline in fruit consumption. However, per capita consumption in Italy remains low compared to other countries, providing room for growth. The event underscored the need for high-quality varieties and discussed the potential for collaboration between stakeholders. Notably, the expansion of blueberry cultivation in the southern hemisphere and the emergence of quick delivery services like Gorillas in Italy were also discussed. The event suggested a 40% margin for large-scale distribution on blueberries, aiming to provide a fair profit for producers while keeping prices reasonable for consumers.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

For some time now, all consumers have been increasingly popular, yet more can be done, much more, considering the potential margins for growth. The small fruits, and in particular blueberries, were analyzed in detail during the first edition of the Italian Berry Day, one of the great novelties of the 2021 edition of Macfrut in Rimini, organized by NCX Drahorad and Italian Berry. Many topics were addressed and, as scheduled, on stage, live or with recorded video interventions, professionals of production, distribution and technologies - moderated by the director of myfruit Raffaella Quadretti - of a sector among those most in turmoil in the world of fruit and vegetables. Confirming this trend, the data provided at the beginning by Marco Pellizzoni, GFK Italia Consumer Panel & Services commercial director. If during the last year the fruit recorded a negative volume performance due to a reduction in frequency and average purchase per single receipt (data source IT GFK Consumer Panel ...

Source: Myfruit