During the Christmas and New Year period, the price of chicken meat increased by 0.53% to IDR 37,800 per kilogram, as reported by the National Strategic Food Price Information Center (PIHPS). Despite this, chicken farmers are suffering losses as their production costs exceed the selling price of the chickens. The high cost of chicken feed, which makes up 70% of production costs, is a major factor contributing to these losses. The secretary general of Gopan, Sugeng Wahudi, suggests that the price of chicken feed should be reduced to IDR 8,000 per kilogram to decrease production costs for farmers.