The global poultry market is expected to remain strong in 2023 despite economic slowdowns and high inflation, with chicken being the most affordable protein. However, high feed and energy costs, labor availability, and avian influenza pose operational challenges for producers. Rabobank predicts adjusted supply will benefit exporters, but government interventions and supply discipline are key concerns. The potential spread of avian flu, especially in South America, could impact global markets, highlighting the need for biosecurity and compensation programs.