Despite chicken meat devaluations, protein prices in Brazil increased in March. Demand rose slightly in the beginning of the month, leading to a 1.9% increase in the average price of whole chicken in Greater São Paulo to R$ 6.78/kg, and a 1.7% increase in the average price of chilled chicken to R$ 6.75/kg. The frozen breast cut saw the most significant price increase, rising by 6.4% to R$ 8.31/kg.