Chilean fruits are expected in the North American market

With fall heading into the US market, it's time for winter fruit from Chile to start making its way to the US, with fresh cherries currently attracting the most interest. “The big news this year is Chilean cherries,” said Karen Brux, director of marketing for the North American Fresh Fruit Association (CFFA). "We expect a large volume increase in the US market, and we will launch an expanded marketing program that will encompass both retail and consumer promotions." He added that the marketing campaign will encourage consumers to "Cherrish Every Moment" with "Cherries from Chile." CFFA is spreading this message through point-of-sale collateral, in-store advertisements, social media posts, and a radio campaign in select cities across the United States. "For the first time, we are also designing and producing retail bins for cherries," he stressed, adding that promotable volumes are expected in the months of January and February 2023. Chile has become a major supplier of cherries to ...