Inflation is causing meat and poultry prices to rise for Christmas dinner, with turkeys and roe deer being scarce and more expensive. Wild meat prices are increasing less rapidly due to lower costs for hunters. Challenges such as bird flu and the threat of African swine flu are also impacting the meat supply and prices. Despite these challenges, there is optimism that the popularity of game meat will not decrease among conscious eaters. Restaurants are making more deliberate choices about meat and including more vegetables on the Christmas menu.