The article highlights the impact of the Covid-19 pandemic and travel restrictions on the fish market in Italy, particularly during the holiday season. Despite economic challenges such as a decrease in turnover and drop in prices due to product surplus and restaurant closures, the demand for fish remains strong in Italian households. However, the demand for molluscs and crustaceans has significantly decreased. The Italian Fishermen Association (PescAgri-Cia) predicts a loss of € 300 million in the fishing sector during the holidays due to reduced demand for fresh and local fish. The association is encouraging consumers to support Italian producers by choosing locally sourced fish products.