The article highlights the celebration of International Cheese Day and the economic benefits derived from the cheese industry, with a focus on Rio de Janeiro's producers. The State Department of Agriculture, Livestock, Fishing and Supply (SEAPPA) has supported milk producers in Rio de Janeiro through the Rio Leite Program, investing around BRL 2 million since July 2020. This program has been successful, leading to an increase in the investment limit for entrepreneurs. The Prosperar Program also provides financing for agroindustries, supporting milk processing units and promoting rural tourism by attracting domestic and international visitors.