Coffee Exports Reach Record High, Industry Aims for Green and Sustainable Value

Not only increasing in quantity, Vietnamese coffee is undergoing a strong transformation in quality, with a clear emergence of specialty coffee - a type of coffee sold at 1.5 to 2 times higher than the global market price. The Green Standard and European Market Trends The European market remains the primary export destination, but it also sets increasingly high requirements. According to Mr. Tran Ngoc Quan, Trade Attaché in Belgium and the EU, consumers are clearly shifting towards green and sustainable consumption. Environmental, labor, and production process transparency standards are becoming increasingly stringent, especially under the impact of the Deforestation Regulation (EUDR). Mr. Nguyen Nam Hai, Chairman of the Vietnam Coffee-Cocoa Association (Vicofa), said the industry is aiming to increase the rate of deep-processed products from the current 10% to 25-30% in the coming years. To achieve this, Vietnam needs to promote replanting with high-quality varieties, apply ...