South American frost and adverse weather conditions, global supply chain disruptions, and increased exchange rates have led to a significant increase in coffee prices. The rise in coffee consumption, particularly among younger generations in Turkey, who prefer coffee over black tea, has also contributed to the price hike. Despite the high prices, coffee drinkers in Turkey are not giving up on their daily coffee consumption, buying smaller quantities to manage the cost. Some predict that prices may further increase due to ongoing freight shipping cost fluctuations.