South Korea's tea industry is facing a decline due to the rise in coffee culture and consumption. The per capita tea consumption in the country has decreased for the first time since 2013, and the domestic production base has not increased, leading to a decrease in the cultivation area. The industry also faces challenges due to the safety scandal in 2007 and low awareness of domestic tea. However, there has been a shift towards eco-friendly and organic cultivation. The Ministry of Agriculture, Food and Rural Affairs is planning to hold a '2021 Tea Photo & Video Contest' to promote the value of the tea industry and culture.